Once considered too far outside the realm of normal marketing, urban marketing has evolved from hood to the world. The urban market accounts for a large revenue stream that was once considered an unimportant segment is now being targeted by brands that have come to understand the power in the urban dollar.
In the 1980's, fashion designer Tommy Hilfiger announced that his line was not created for the urban market which accounted for nearly 40% of his market share. The result was an immediate decline in sales and the rise of brands that took their place. After all, "for us by us" had the urban appeal the market wanted.
The urban market was born and that was the era that Kiyong Tai was born in. Today our THUGVIBE media group provides our clients with the strategies that effectively position their brands in urban markets by providing:
HIP HOP CULTURE
Today, the number one rule of urban marking is if you want it to sell, it must not only pop, it must stand on its head, and shake it like it has been paid for. For the lack of a better explanation, it has to move to a beat.
Successful brand placement among urban demographics depends on the correct placement of a brand with an urban image.
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